Cookie Policy

This Cookie Policy explains how Immobilien Media uses cookies and similar technologies when you visit our website. It describes what cookies are, which types we use, why we use them, and how you can manage or disable them in accordance with the EU General Data Protection Regulation (GDPR) and Germany’s Telemedia Act (TMG) / Telecommunications-Telemedia Data Protection Act (TTDSG).

1. What Are Cookies?

Cookies are small text files stored on your device when visiting a website. They help ensure website functionality, improve performance, and allow us to analyze visitor behavior to enhance user experience.

Cookies can be:

• First-party cookies → set by this website

• Third-party cookies → set by external service providers

• Session cookies → deleted when you close your browser

• Persistent cookies → stored until they expire or are manually deleted

2. Types of Cookies We Use

We classify cookies into four categories:

2.1 Essential / Strictly Necessary Cookies

These cookies are required for the website to function correctly and cannot be turned off in our systems. They include:

• Security and firewall cookies from Cloudflare

• Server session cookies needed for website operation

• Functional cookies for contact forms and loading website content

Purpose: Enable website functionality, security, load balancing
Legal basis: Art. 6(1)(f) GDPR (legitimate interest)

2.2 Performance & Analytics Cookies

Used to understand how visitors interact with the website. These cookies help us measure traffic, detect usability issues, and improve content.

Tools used:

• Google Analytics

• Microsoft Clarity

• LogRocket

These tools may collect:

• Device type

• Browser, operating system

• IP address (anonymized where possible)

• Clicks, scroll depth, session duration

• Pages visited and user flow

Legal basis: Art. 6(1)(a) GDPR – Consent required

These cookies are disabled until you accept them in the cookie banner.

2.3 Functional Cookies

These cookies enhance functionality such as scheduling or interactive forms.

Used by:

• Calendly (appointment scheduling)

• ConvertCalculator (quote generation forms)

They store:

• Form entries

• Appointment data

• Preferences needed to process calculations

Legal basis: Art. 6(1)(b) GDPR – Contractual necessity
Some functionality may not work if disabled.

2.4 Marketing or Preference Cookies

We generally do not use advertising cookies.
Any use of portfolio images or third-party embeds (e.g., YouTube, Vimeo) occurs only with explicit consent.

If in the future marketing cookies are added, they will appear in this section and will only activate when users provide consent.

3. Third-Party Service Providers

We work with GDPR-approved providers.
The following third-party tools may set cookies on your device:

Third parties may store data outside the EU. In such cases, transfers occur using Standard Contractual Clauses (SCCs) as required by GDPR.

4. Cookie Consent (GDPR/TTDSG)

Upon your first visit, we display a consent banner asking you to accept or reject cookies categories:

• Accept all cookies

• Reject all non-essential cookies

• Customize settings

Analytics cookies are not activated until consent is granted.

You can withdraw or adjust consent at any time under “Cookie Settings” available in the footer or via your browser.

5. Managing Cookies

You can manage or disable cookies through:

5.1 Browser Settings

Most browsers allow you to:

• Delete existing cookies

• Block new cookies

• Allow only certain types of cookies

Instructions:

• Chrome: chrome://settings/cookies

• Firefox: about:preferences#privacy

• Safari: Preferences → Privacy

• Microsoft Edge: Settings → Cookies and site permissions

5.2 Cookie Banner Controls

You may update your cookie preferences anytime using the cookie settings option shown at the bottom of the page (if implemented).

6. Data Retention Period

Cookie retention depends on its type:

• Session cookies: Deleted when browser closes

• Persistent cookies: Stored between 1 month – 24 months, depending on provider

Third-party tools define their own retention periods (Google Analytics, Clarity, LogRocket, etc.).

7. Changes to This Cookie Policy

We may update this policy when:

• New tracking tools are added

• Legal requirements change

• Website functionality changes

A new revision date will be posted.

8. Contact

For questions related to cookies or data protection, contact:

Hoorakhsh Pourbahrami
Email: legal@immobilienmedia.com
Address: Holländerstraße 71, 13407 Berlin